Get more opens with less effort

Looking to make more impact with your emails this holiday season? Trust me, it's easier than you think.

Check out my must-have tools and tried-and-true methods to make sure your emails stand out in crowded inboxes.

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Five scare-free tactics for higher open rates

Implement these suggestions today to start seeing higher email open rates.

TIP 1
Get personal with email subject lines

The key to email’s success is its relevancy. Meet that goal by personalizing email subject lines with recipients' contact data.

Greet them by their first name, mention the product they've recently bought or piece of content they downloaded, and make your communication feel more personal.

START SENDING PERSONALIZED EMAILS ›

TIP 2
Use customer data to keep your emails relevant

Want your emails to feel even more like they're coming from a friend? Then don't stop with the subject line – make your whole message tailored to your recipients' needs.

Segment your audience by demographics, interests, or past behavior and send them content they're most likely to enjoy.

LEARN MORE ABOUT SEGMENTATION ›

TIP 3
Learn what works with A/B tests

Every audience is different, and the only way to find out what will resonate with them best is through experimentation.

By A/B testing your campaigns, you can validate your ideas, challenge the industry best practices – and make every message more impactful.

START A/B TESTING YOUR CAMPAIGNS ›

TIP 4
Time your email delivery based on subscriber behavior

What time do your contacts like to receive your emails the most? Is it in the morning? Maybe after lunch? Or perhaps after they arrived home and had their dinner? Take the guesswork out of the equation & optimize your email send time for individual subscribers.

DELIVER YOUR EMAILS AT THE RIGHT TIME ›

TIP 5
Stay on-brand with a custom email domain

Want higher open rates? Then you have to make sure your audience knows, values, and trusts your brand. Using a custom domain to send your emails can help you with that. Plus, it can also help you build a strong reputation & keep you away from the spam folder.

ADD YOUR CUSTOM EMAIL DOMAIN ›

Ready to get started?

While this year's selling season is unlike any we've experienced before, implementing tried-and-true tactics that keep your customer at the center of your strategy gives you a solid foundation to kick off your campaign.

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