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Merge Word

A combination of words referring to custom fields, which can be used for personalizing your messages. If merge words are inserted throughout the message, the brackets [[ ]] must be used, and the word "custom" needs to be followed by an underscore "_". Therefore, if you have added the custom fields: industry and company name, your merge words will look like this: [[custom_company_name]] is a leader in [[custom_industry]].

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