The big picture
Paul initially chose GetResponse for its huge storage space for images. He stayed for its simplicity and support – tweaking the same email template as his business grew.
After meeting people at art shows and his camera club lectures, Paul manually imports contacts (if he can read their handwriting!) He then uses autoresponders to send a monthly newsletter.
The result? A higher-than-average open rate – and many more new customers.
My email campaigns bring in more business than any other form of marketing. Every time a monthly email goes out, I get multiple signups for my photo workshops, and it continues into the following weeks.
I would give up any other form of marketing, as long as I could keep my email campaigns going!
For Paul, email marketing gets far better results than Facebook or Instagram – in less time. He uses the simple drag-and-drop editor to design his emails, and sets up autoresponders in minutes.
He also finds it easy to add new contacts to his list using manual imports and online forms.